This week, STEPN introduced its collaboration with adidas to introduce a set of NFT sneakers. This move-to-earn platform, famend for gamifying wellness, has joined forces with the worldwide sports activities model to create a restricted assortment of generative NFT sneakers impressed by adidas’ iconic operating silhouettes.
—
The 1000 STEPN x adidas Genesis Sneakers, co-branded with STEPN’s lightning bolt brand and Adidas’ signature three stripes, are minted on the Solana blockchain, making certain every pair is exclusive. This drop marks the inaugural step in a year-long partnership between the 2 manufacturers, promising a mix of bodily gadgets and digital merchandise.
In line with Shiti Manghani, CEO of STEPN by FSL, the collaboration goals to invigorate the Web3 communities of each manufacturers and promote an lively life-style.
“Exercise, health, and life-style lie on the coronary heart of each manufacturers.”
Shiti Manghani, CEO of STEPN by FSL
Manghani revealed that the mixing extends past NFTs to incorporate collaborative app options aimed toward motivating and incentivizing operating. She emphasised, “The collaboration underscores the ability of concurrently incomes rewards in each the digital and actual world.”
With STEPN boasting 5 million registered customers since its launch in 2021, the partnership capitalizes on the platform’s fusion of Web3 with the gaming and wellness industries. Manghani highlighted, “NFTs are not simply collectibles; they’re integral to gameplay.”
The STEPN x adidas Genesis Sneakers assortment will probably be obtainable on the MOOAR market, priced at 10,000 in STEPN’s native GMT token (equal to roughly $3,000). This pricing displays STEPN’s flooring worth, at present at 19,000 GMT.
Distribution of the gathering will begin with a two-phase raffle beginning April 17, with the primary part catering to members of the ALTS by adidas Web3 group and eligible members of the broader FSL group. The general public sale runs from April 18 to 21.
This collaboration follows STEPN’s earlier partnership with Steve Aoki’s AoK1Verse ecosystem and adidas Originals’ collaboration with BAPE on a restricted version sneaker coupled with a digital twin NFT model. Because the boundaries between bodily and digital realms blur, the Genesis Sneakers NFT Assortment signifies a quantum leap in direction of the intersection of Web3 wellness and high fashion.
