NFT
Web3 music platform Audius stated it’s implementing a non-fungible token (NFT) gating characteristic meant to permit artists to launch unique content material to NFT holders. This follows latest information that streaming service Spotify is testing token-gated playlists.
Artists on Audius who’ve launched their very own NFTs can “gate” their content material so solely token holders of the corresponding assortment can have entry to it. Listeners can hyperlink their wallets to Audius to verify their NFT possession and entry B-sides, unreleased tracks and different particular sorts of content material.
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“A giant focus of Audius from day one is enabling deeper connections and deeper interactions between the followers and the artists immediately,” Forrest Browning, chief product officer and co-founder of Audius, advised CoinDesk. “Sooner or later there shall be many different ways in which you might display to an artist that you are a superfan, however if you are going to buy one among their NFTs that seems like a reasonably robust sign.”
Moreover, Audius goals to cater to artists who’re energetic NFT neighborhood members however could not have their very own collections. If an artist is a holder, or has an affinity for an additional NFT mission similar to standard Bored Ape Yacht Membership or CryptoPunks collections, they’ll gate their content material with these NFTs.
Audius has been working away to combine options to spice up fan engagement over the previous yr. Final month the corporate upgraded its ongoing partnership with TikTok, permitting Audius customers to combine their favourite songs from the platform onto the social media software. In July, the corporate rolled out its tipping characteristic, permitting listeners to “tip” their favourite artists within the platform’s native AUDIO token.
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