NFT
Barbie maker Mattel has joined forces with women-led Web3 model Boss Beauties to debut a line of on-chain digital collectibles that commemorate the various careers undertaken by the long-lasting toy determine because the widespread toy first launched in 1959.
The assortment, Boss Beauties x Barbie, options NFTs designed in Boss Beauties’ signature fashion that pay homage to the 250 careers of Barbie. The primary drop will embrace artists, astronauts, CEOs, docs, veterinarians, pilots, and extra.
The collectibles, which reside on Circulation, the NFT-focused blockchain behind NBA High Shot, will go for $25 for a pack of 4. They don’t seem to be out there for buy in cryptocurrency.
Per Mattel, that low worth level, paired with a simple check-out course of, will decrease the barrier to entry into Web3 for Barbie followers. Boss Beauties has lengthy framed its mission as one to onboard the following 1 million ladies and ladies right into a Web3 world.
“As Barbie continues her journey within the metaverse, we’re proud to companion with Boss Beauties to empower ladies and collectors to discover Web3 by way of our digital assortment,” Lisa McKnight, Mattel’s World Head of Barbie and Dolls, stated in an announcement.
Early entry to the gathering opens right this moment. The road’s official launch will happen subsequent week at Veecon, on Might 18.
Mattel to Launch ‘Cryptoys’ NFTs on Circulation Blockchain
Distributed among the many Boss Beauties x Barbie digital collectible packs might be NFTs of various rarity, which can unlock sure digital and real-world perks. Every pack will embrace two “frequent” playing cards and one “unusual” card; the fourth card might be of any rarity degree, together with “tremendous uncommon,” “extremely uncommon,” and “unique.”
“Extremely Uncommon” NFTs, simply 0.67% of the provision, unlock a limited-edition Barbie “Profession of the 12 months” doll set; “Unique” NFTs, simply 0.47% of the playing cards, grant the holder a ticket to the immersive “World of Barbie” exhibition at the moment working in Los Angeles.
The gathering may even characteristic as-of-yet unrevealed advantages, together with extra bodily items made out there to holders, and entry to digital Profession Conversations with ladies leaders in numerous skilled fields. Early entry purchasers may even obtain a shock digital collectible that includes an unique profession trait that might be revealed in July, the identical month that the upcoming Warner Bros. Barbie movie, starring Margot Robbie, is about to premiere.
This isn’t Mattel’s first foray into Web3; the corporate beforehand launched a line of Cryptoys final summer time, in addition to a line of Barbie NFTs created in collaboration with French vogue home Balmain. Whereas it seems Mattel’s urge for food for integrating blockchain-based merchandise with its manufacturers has not diminished since final 12 months, its eagerness to affiliate these merchandise with Web3-native phrases could nicely have: the Boss Beauties x Barbie assortment is referred to completely as a collection of digital collectibles, not as NFTs.
