Okx and the English soccer membership Manchester Metropolis have partnered to launch commemorative soccer shirts that may be minted as non-fungible tokens (NFTs). Followers of Manchester Metropolis, the reigning English soccer champions, will be capable to mint the “Unseen Metropolis Shirts” digital collectible from April 22-25.
Genuine Fan Engagement
The cryptocurrency trade Okx and the English soccer membership Manchester Metropolis have launched commemorative soccer shirts that may be minted as digital collectibles or non-fungible tokens (NFTs). Based on a press release, followers of Manchester Metropolis, the reigning English champions, will be capable to mint the “Unseen Metropolis Shirts” digital collectible from April 22-25.
Also called “The Roses and The Bees,” the collectibles can be minted on Okx’s market. Every can be randomly assigned a rarity stage: basic, uncommon or ultra-rare, the assertion mentioned. Followers who mint the digital collectibles could have an opportunity to win bodily Manchester Metropolis shirts, match tickets and a play-on-pitch expertise.
Haider Rafique, the chief advertising officer at Okx, commented on his agency’s newest excessive level in a relationship that began in March 2022. He mentioned:
As an Official accomplice of Manchester Metropolis since 2022, we wish to seize the creativeness and incite the passions of the Membership’s international followers, lots of whom are curious in regards to the worth that Web3 can convey to their lives. The ‘Unseen Metropolis Shirts’ marketing campaign permits us to interact them in an genuine method that’s true to Okx’s values, taking one thing acquainted and reimagining it with the assistance of creativity, expertise and innovation.
Nuria Tarré, the chief advertising officer of an English soccer membership, mentioned her group has integrated the metaverse and Web3 into its progressive expertise technique. This technique is used to interact with Manchester Metropolis’s international fanbase. Tarré added that by collaborating with the cryptocurrency trade, the membership will “proceed to ship distinctive, inventive and progressive activations.”
As defined within the assertion, Okx’s partnership with Manchester Metropolis expanded in July 2022 when the cryptocurrency trade was named the soccer membership’s official coaching equipment accomplice for the 2022-23 season. In June of the earlier 12 months, Okx additionally grew to become Manchester Metropolis’s official sleeve accomplice.
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