Esports group Workforce Liquid introduced Wednesday a multi-year collaboration with Mysten Labs, authentic creator of the Sui blockchain, to construct a brand new fan loyalty platform and NFT collectibles expertise.
The long-running esports crew, which fields rivals in video games like League of Legends, Dota 2, and Counter-Strike, plans to relaunch its current fan loyalty program, which rewards followers with factors for his or her help of the group.
Below the brand new platform that’s set to launch in Q2 2024, Workforce Liquid followers can earn distinctive NFT collectibles that permit them customise avatars representing the group’s mascot, Blue. These collectibles may also unlock unique advantages and experiences for followers, akin to reductions, occasion entry, giveaway alternatives, and “particular entry to gamers and groups,” a Mysten Labs consultant instructed Decrypt’s GG.
“Actual fandom doesn’t occur in a single second. It must be nurtured and sustained by way of experiences that strengthen the tether between crew and fan,” mentioned Claire Hungate, Workforce Liquid president and COO, in a launch. She added that the Sui platform will assist followers “[deepen] their engagement with Workforce Liquid, our gamers, and our groups.”
Workforce Liquid and Mysten Labs may even work collectively on advertising packages, together with livestreams and different content material round crypto video games on Sui.
The esports group isn’t any stranger to the crypto world. Workforce Liquid is sponsored by main crypto trade Coinbase, and has additionally collaborated with the creators of crypto sport Illuvium—which makes use of Ethereum scaling community Immutable X—to advise on improvement and assist create a aggressive scene round it.
Editor’s observe: This text was written with the help of AI. Edited and fact-checked by Andrew Hayward.
