Media empire Fox Corp., the guardian of Fox Information, has tapped the blockchain challenge Polygon to fight AI-generated media tales or deepfakes – with an automatic device that helps to authenticate bona fide articles and pictures.
Fox launched on Tuesday an open-source protocol referred to as “Confirm,” particularly used to determine the origin and historical past of registered media, constructed on Polygon’s proof-of-stake (PoS) blockchain. Confirm, presently nonetheless in beta, can also be supposed to assist bridge AI platforms with media firms.
In accordance with a press launch, Confirm was developed by the expertise workforce at Fox, and is meant to permit readers to know the place sure photographs originated from.
“On Confirm, publishers can register content material with a purpose to show origination,” the press launch mentioned. “Particular person items of content material are cryptographically signed onchain, permitting customers to determine content material from trusted sources utilizing the Confirm Device.”
Phrases of the partnership weren’t instantly disclosed, together with if Polygon is paying Fox in reference to the partnership or vice versa.
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