Kraken revved up the subsequent section of its plan to stir engagement and increase its buyer base by way of its partnership with Williams Racing’s Method 1 group, this time by providing contestants the possibility to choose what NFT seems on racecars competing within the upcoming U.S. Grand Prix.
The crypto change took to Twitter to announce the sweepstakes forward of the race set to start out in lower than three months. “Wish to see your favourite NFT at 200+ mph in entrance of tens of millions of racing followers?” Kraken requested in a submit.
Winners of the competition will be capable to select to have their favourite PFP seem on one in all two Williams Racing automobiles competing within the U.S. occasion scheduled for for October 22 in Austin, Texas.
KrakenNFT customer-owned digital collectibles
Earlier this yr, Kraken introduced plans to “showcase KrakenNFT customer-owned digital collectibles” on its automobiles all through the F1 season. Different crypto firms to have beforehand partnered with F1 groups have included FTX and Mysten Labs.
Though the regulatory panorama for cryptocurrency exchanges within the U.S. stays murky, Kraken hopes its promotional efforts will help efforts to develop on current features and nab extra clients within the U.S. Final month, the corporate stated its share of U.S. buying and selling volumes had greater than doubled throughout the earlier 18 months.
