Metaverse trend involves Scandinavia! Copenhagen Style Week, the premier trend occasion in Scandinavia, has partnered with luxurious cellular model sport Drest to boost its programming with digital parts. Beginning Monday, August eighth and working by means of Saturday, August twelfth, followers of Copenhagen Style Week can model avatars and create streetwear outfits in Drest by means of a sequence of day by day in-game challenges. Right here’s what you’ll be able to anticipate from CFV 2023!
TL;DR:
- Copenhagen Style Week collaborates with Drest for metaverse trend challenges.
- Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
- Drest plans to introduce new metaverse options and customizable avatars.
Copenhagen Style Week: Metaverse Style Insanity Hits 2023 Peak!
The collaboration goals to seize the vitality of Copenhagen Style Week, from runway exhibits to road model. It can spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and in addition Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.
“In recent times, Copenhagen Style Week has established itself as some of the energetic and artistic showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an incredible alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the artistic execution in Drest and the truth that gaming permits them to succeed in a wider, highly-engaged viewers.” she provides.
Every Drest problem requires gamers to model a mannequin avatar with actual luxurious manufacturers round a selected temporary or actual world occasion. As soon as accomplished, the group votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.
Drest Leads The New Frontier For Style’s Digital Future
Whereas not presently Web3 enabled, Drest’s collaborations with luxurious manufacturers show the potential for gaming in retail. This additionally consists of driving buyer acquisition and engagement. Drest is shifting nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its complete funding to $38.2 million. The funds will assist an “developed and metaverse-enabled” model of Drest with new social options and customizable avatars.
Drest plans to realize development by means of its developer ecosystem, advertising and marketing, and strategic income streams. Additionally it is exploring extra Web3 way of life video games. Final yr, Drest partnered with Oetker Assortment luxurious accommodations to make use of iconic properties as backdrops for in-game trend challenges. This March, Le Bristol additionally launched its first NFT assortment, exhibiting how Drest offers an on-ramp to Web3 for luxurious manufacturers.
