NFT
Neo and advisory agency Degenz.wtf have introduced a joint $150,000 sponsorship for Shadow Brother Sunday, the directorial debut of actor Alden Ehrenreich. The brief movie premieres on the Tribeca Movie Competition and will probably be adopted by a charity public sale in New York on June 9 that includes bodily NFT memorabilia on the Neo blockchain.
Shadow Brother Sunday tells the story of a struggling musician who, in a determined act, returns dwelling to steal his youthful brother’s laptop on the day of his film premiere to promote it to the paparazzi.
The movie represents a brand new path for Ehrenreich, recognized for his appearing roles in movies akin to Solo: A Star Wars Story and Cocaine Bear. With Francis Ford Coppola serving as govt producer, Ehrenreich is venturing into writing and directing for the primary time. Coppola’s intensive filmography consists of influential works like The Godfather trilogy and Apocalypse Now.
NFT Memorabilia
The premiere will probably be adopted by an after-screening celebration hosted by COZ and Degenz.wtf, which can present attendees the chance to take part in an public sale for a brand new NFT assortment. These NFTs are tied to authentic, bodily 35mm movie frames from Shadow Brother Sunday, changing into the primary Hollywood memorabilia to be minted on the Neo blockchain.
The memorabilia is embedded with the identical “non-fungible merchandise” know-how because the OneBand, which shops a safe personal key recognized solely to the machine and operated wirelessly with NFC. This NFI can be utilized to attest possession and energy varied digital functions.
This collaboration was initiated following Neo’s activation occasion at Consensus 2022, the place sales space guests may use NFTs to unlock a bodily chest to win varied Neo token prizes and particular engraved cash. Degenz.wtf co-founder Tyler Pintar commented:
“Once we dedicated to supporting Alden Ehrenreich and his imaginative and prescient for Shadow Brother Sunday, we instantly acknowledged this as a singular likelihood to supply followers an unprecedented degree of engagement with the movie. Collaborating with COZ and Neo has allowed us to carry this imaginative and prescient to life in higher type than we ever imagined and we eagerly anticipate working collectively sooner or later.”
Charity public sale
Following the newer Neo activation at Consensus 2023, OneBand rings will probably be used to energy the Shadow Brother Sunday public sale bidding course of. OneBand, a bodily ring cryptographically sure to an NFT, was developed by a joint effort between COZ and AxLabs. In a press launch, Tyler Adams, CEO of COZ, provided a mixture of instance use circumstances:
“OneBand has monumental potential to be used in varied industries, together with gaming, model activations, POAP, monetary transactions, verifications, and extra, all contributing to the broader development of the Good Economic system.”
Consensus 2023 individuals, together with a variety of A-list particular company, have been invited to the occasion. Proceeds from the public sale will probably be donated to Purple Eye, a non-profit group aiming to construct a brighter future for youngsters within the leisure business with 24/7 group help.
Ehrenreich additionally commented on the public sale, sharing a constructive outlook on the potential for novel financing strategies to empower content material creators:
“I had a terrific expertise working with Degenz.wtf and Neo; the help they offered made it doable to make my movie precisely as I wished. The concept that different types of movie financing can present artists extra artistic freedom and probabilities for experimentation may be very thrilling to me.”
