Y/Undertaking, the avant-garde Parisian label helmed by Glenn Martens, is making waves in sustainable style with a groundbreaking partnership. Teaming up with Arianee and Maison Neyret, they introduce a revolutionary idea: blockchain-based Digital Product Passports (DPP) for denim gadgets throughout the Y/Undertaking Evergreen assortment.
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This collaboration indicators a major milestone on the intersection of style and expertise, ushering in an period of transparency and sustainability. Y/Undertaking’s Evergreen assortment, launched in 2020, has been a trailblazer in moral manufacturing and sustainable practices, redefining wardrobe necessities with timeless items designed for versatility.
With the introduction of Digital Product Passports, powered by Arianee’s state-of-the-art expertise and Maison Neyret’s experience, prospects acquire unprecedented transparency into the journey of their clothes. This transfer aligns with impending rules and underscores Y/Undertaking’s dedication to circularity, empowering prospects with data throughout wholesale and second-hand channels.
Y/Undertaking’s Evergreen assortment
Pascal Conte-Jodra, CEO of Y/Undertaking, emphasizes the model’s dedication to sustainability, stating, “Pushing style’s boundaries should go hand in hand with committing to sustainability.”
“Digital Product Passports, in collaboration with Arianee and Maison Neyret, supply us a unbelievable alternative to carry a brand new dimension to the round economic system in style.”
Pascal Conte-Jodra, CEO of Y/Undertaking
The collaboration seamlessly integrates digital options into the Evergreen assortment, permitting shoppers to entry their Digital Product Passport with simply two clicks. This password-less and self-custody course of, coupled with a novel 2FA identification code, ensures authenticity and possession. Shoppers additionally acquire entry to a tamper-resistant product lifecycle report, complete transparency, and personalised messages from the model.
Authenticity & Possession: Proof of real Y/PROJECT gadgets and distinctive possession.
Product Historical past: A tamper-resistant report of the product’s lifecycle.
Transparency: Complete info from uncooked materials sourcing to the completed merchandise.
Switch of Possession: Facilitating resale in a round economic system.
Possession-Based mostly Messages: Customized invites, presents, and knowledge from the model.
Benoit NEYRET, Maison Neyret CEO, emphasizes, “The implementation of round economic system options have to be carried out by an skilled industrial firm, able to supporting the model from the thought to its concrete implementation, each on the digital and bodily sides. We’re joyful to play this position with Arianee for Y/PROJECT and to contribute to constructing the style of tomorrow.”
Y/Undertaking’s Evergreen assortment
Since its inception, Y/Undertaking’s Evergreen assortment has prioritized traceability and environmental consciousness. This partnership with Arianee and Maison Neyret propels the model to new heights, solidifying its place as a pioneer in sustainable style. With a dedication to unlocking ROI whereas embracing the alternatives of round style, Y/Undertaking is shaping a extra sustainable future for the trade.
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About Arianee
Based in 2018, Arianee harnesses the facility of Digital Product Passports, remodeling them into wealthy possession information to foster deeper relationships and embrace new round enterprise fashions. Arianee’s merchandise assist redefine the connection manufacturers have with their prospects by remodeling each product and each act of engagement into a selected touchpoint, delivering significant and personalised model experiences. merchandise are new instruments to generate on the spot ROI for manufacturers and enriched possession for patrons.
Arianee counts main manufacturers as shoppers, together with Richemont Group, L’Oréal Group, Breitling, Paris Style Week, Moncler, Panerai, Mugler, Lacoste & Y/Undertaking. www.arianee.com
About Maison Neyret
Based in 1823, Maison Neyret is a French producer serving style and luxurious manufacturers. Offering labels, ornaments, ribbons, Maison Neyret has been pioneered in eco-design and traceability.
Backed by 3 sisters firm (Neyret, Seram, Sansara), Maison Neyret produces in 8 international locations alongside 1200 staff. The digital subsidiary Sansara has developed a DPP suitable product cloud which naturally interfaces with the weaving, printing, graving manufacturing machine from Neyret and Seram.
The worldwide traceability options supplied by Maison Neyret are:
a seamless integration within the present provide chain of the model
varied related media designs and applied sciences to respect the model of the merchandise – a managed and secured scalable information administration
interoperable and scalable software options
a venture administration help by a staff of enterprise specialists
